Christmas with a newborn means a long list for the baby. This year, put something on it that's actually for Dad — and grab it now during Black Friday for up to off, plus a free gift card when you grab 2 or more. Here are 5 reasons it belongs at the top of your list.
It's the one gift under the tree that's actually for Dad
You've already shopped for the baby. The onesies. The swaddles. The stroller. But what about him?
This year he isn't just your partner. He's becoming a dad — and most gifts miss that completely. Another hoodie. Another gadget. Another thing that sits in a drawer.
LIOR is different. It's a familiar t-shirt with a built-in pocket on the front, so he can hold your newborn close against his chest. His own quiet moments with the baby. His way.
It's the gift that says: I see who you're becoming.
Choose His Shirt — Up to Off →It's built on a hospital technique that's been used since 1978
In 1978, Dr. Edgar Rey Sanabria at a hospital in Bogotá, Colombia, had too many tiny babies and not enough incubators. His answer was simple: hold them close, chest-to-chest, around the clock.
It's called kangaroo care — and hospitals around the world still use it today.
And dads aren't left out. In a peer-reviewed study, dads' oxytocin — the "bonding hormone" — went up while they held their babies chest-to-chest.
LIOR takes that same idea and puts it in a shirt. No hospital. No instructions. Just him, the baby, and the pocket.
See How the Pocket Works →
No wraps. No straps. No buckles. He just puts it on.
"It feels like I'm trying to do origami to put the thing on."
— what parents say about wraps
"Hurt my back like crazy."
— what they say about structured carriers
LIOR skips all of it. He puts it on like any t-shirt. Sits down. Slides the baby into the pocket. Holds them close. When he's done, he lifts them out.
No YouTube tutorials. No buckles to fumble with at 3 AM on two hours of sleep. While seated, he keeps his baby close and supports them with his hand.
Try the Easiest Way to Bond →